Founder Profile
26+ Years Cultivation Experience
Built through hands-on cultivation, facility operations, and production leadership.
Founder, Eco Firma Farms
Helped build one of Oregon's recognized premium indoor cultivation brands.
Top-Shelf Indoor Under $189/lb
Packaged and ready for sale at the time of the Eco Firma Farms transaction.
Advisory Focus
Facility strategy, operational efficiency, environmental systems, and scalable cultivation design.
Leadership
Jesse Peters
Founder, Eco Firma Advisors
Jesse Peters is the founder of Eco Firma Advisors, a boutique cannabis cultivation advisory focused on operational efficiency, facility strategy, and scalable production systems for indoor operators, MSOs, and leadership teams seeking stronger unit economics without sacrificing flower quality.
Core Strength
Aligning facility design, environmental systems, labor workflows, and production cadence into a cultivation model that performs in the real world.
Operator Mindset
Built from the perspective of someone who has carried the pressure of payroll, margins, harvest schedules, facility constraints, and market compression.
With more than 26 years of cultivation experience and deep roots in Oregon's cannabis industry, Jesse has spent his career building, operating, and refining indoor cultivation systems. His work has centered on the relationship between environmental control, facility design, crop steering, labor efficiency, and financial performance.
Prior to launching Eco Firma Advisors, Jesse co-founded Eco Firma Farms, an indoor cultivation company known for pairing premium product quality with disciplined operations and sustainability-focused thinking. Public industry coverage highlighted Eco Firma Farms for its carbon-neutral positioning, energy efficiency initiatives, and role as a recognized operator in Oregon's regulated market.
At the time of the sale of Eco Firma Farms, the company was producing top-shelf indoor cannabis for under $189 per pound, packaged and ready for sale. That result reflected a core principle Jesse still brings to advisory work today: quality and efficiency do not have to compete when the facility, workflow, and management systems are designed correctly.
Through Eco Firma Advisors, Jesse now helps operators diagnose production bottlenecks, improve cost per pound, redesign underperforming facilities, and build cultivation environments that are easier to manage, scale, and standardize. His work is especially relevant for operators navigating margin pressure, inconsistent output, staffing inefficiencies, or the complexity of a redesign or new construction project.
His advisory approach is grounded in practical execution rather than theory alone. That means translating cultivation knowledge into operational systems: room flow, harvest cadence, environmental strategy, equipment selection, SOP structure, KPI visibility, and leadership alignment.
The result is a consulting model built for owners and operators who want a clearer path to premium production, tighter systems, and a cultivation business that is structurally stronger.
Work With Eco Firma Advisors
Built by an Operator. Designed for Performance.
Eco Firma Advisors works with cultivation operators who need sharper systems, better facility performance, and a practical strategy for scaling quality profitably.