Media, Interviews & Industry Coverage
Public-facing coverage featuring Jesse Peters and Eco Firma Farms.
This page highlights selected articles, interviews, and podcast appearances tied to indoor cultivation efficiency, sustainability, facility strategy, and the operating discipline required to reduce cost per pound without compromising product quality.
Coverage Themes
Featured Coverage
How to Operate a More Sustainable and Profitable Cannabis Cultivation Operation
A Cannabis Business Times interview with Jesse Peters focused on utility strategy, water systems, reclamation, sustainability, and the operational decisions that improve indoor cultivation profitability.
Featured Interview
Cannabis Business Times
Articles
Press and industry features
A tighter set of stronger sources that build authority around cultivation performance, sustainability, and operating economics.
Eco Firma Achieves a Cannabis Yield of 1.3 Grams per Watt
An Energy Trust case study on Eco Firma Farms’ LED and HVAC upgrades, including reduced lighting energy use and annual electricity savings tied directly to cultivation efficiency.
How to Operate a More Sustainable and Profitable Cannabis Cultivation Operation
One of the strongest public interviews featuring Jesse Peters on lowering resource costs, improving sustainability, and building a more profitable indoor cultivation operation.
Sustainable Growing
A feature on Eco Firma Farms’ renewable energy approach, facility systems, and cultivation strategy, highlighting how sustainability and disciplined design can support better long-term economics.
Eco Firma Farms Is an Eco-Friendly Leader in the Cannabis Industry
A Willamette Week profile covering Eco Firma’s environmental leadership, founder vision, and the reputation Jesse Peters built around sustainability and operational rigor.
Vets: Jesse Peters
A founder-focused feature on Jesse Peters, his background, and the strategic thinking behind Eco Firma Farms as one of the more progressive indoor cultivation operations in the country.
Interviews & Media
Podcast and interview appearances
A media shelf for long-form conversations around cultivation, sustainability, and business strategy.
Jesse Peters: Responsible Cannabis Business Practices
A podcast conversation on carbon-neutral cultivation, responsible business practices, energy strategy, and how operators can think more strategically about sustainable growth.
Conversations with Environmental Disruptors: Jesse Peters of Eco Firma Farms
A discussion of how technology, automation, LEDs, monitoring systems, and environmental thinking can translate into both financial and environmental sustainability.
Oregon Producer’s Advice to Thrive
A business-focused podcast with Jesse Peters discussing what it takes to stand out, survive, and improve performance in a crowded cannabis market.
Free Weed Episode 90: Jesse Peters of Eco Firma Farms
An interview covering sustainable indoor farming techniques, eco-friendly operations, and the economic realities of producing in an oversupplied market.
Cannabis Business Owner - Jesse Peters (Full Interview)
A long-form interview appearance tied to Jesse Peters’ business background, Eco Firma Farms, and the broader cultivation and investment story around the operation.
Advisory Perspective
Strong operators do not guess their way to lower cost per pound.
Eco Firma Advisors works with operators on cultivation efficiency, facility optimization, environmental controls, operating discipline, and performance alignment. If your team is evaluating a facility or trying to improve production economics, we can help translate strategy into execution.