Media, Interviews & Industry Coverage
Public-facing coverage featuring Jesse Peters and Eco Firma Farms.
Selected articles, interviews, and podcast appearances focused on cultivation efficiency, sustainability, facility strategy, and the operational discipline required to reduce cost per pound without sacrificing quality.
Coverage Themes
Featured Coverage
How to Operate a More Sustainable and Profitable Cannabis Cultivation Operation
A Cannabis Business Times interview with Jesse Peters focused on utility strategy, water systems, reclamation, sustainability, and the operational decisions that improve indoor cultivation profitability.
Press and industry features
Eco Firma Achieves a Cannabis Yield of 1.3 Grams per Watt
An Energy Trust case study on Eco Firma Farms’ LED and HVAC upgrades, including reduced lighting energy use and annual electricity savings tied directly to cultivation efficiency.
How to Operate a More Sustainable and Profitable Cannabis Cultivation Operation
One of the strongest public interviews featuring Jesse Peters on lowering resource costs, improving sustainability, and building a more profitable indoor cultivation operation.
Sustainable Growing
A feature on Eco Firma Farms’ renewable energy approach, facility systems, and cultivation strategy, highlighting how sustainability and disciplined design can support better long-term economics.
Eco Firma Farms Is an Eco-Friendly Leader in the Cannabis Industry
A Willamette Week profile covering Eco Firma’s environmental leadership, founder vision, and the reputation Jesse Peters built around sustainability and operational rigor.
Vets: Jesse Peters
A founder-focused feature on Jesse Peters, his background, and the strategic thinking behind Eco Firma Farms as one of the more progressive indoor cultivation operations in the country.
Strong operators do not guess their way to lower cost per pound.
Eco Firma Advisors works with operators on cultivation efficiency, facility optimization, environmental controls, operating discipline, and performance alignment.